Designed by Science
Made from Nature
Experts in Green Chemistry
Naturally Treat Yellow & Brassy Tones

Dr. Craft Has been developed through years of research between University of Leeds scientists Dr. Richard Blackburn and Professor Chris Rayner, two leading academics in the field of green chemistry and sustainability.

Dr. Craft’s Natural Purple Berry Brightening Serum
Dr. Craft’s Colour Protect Shampoo
Dr. Craft’s Colour Protect Conditioner

The Dr Craft Academic Team

Co-Founder Dr. Richard Blackburn is an Associate Professor in Coloration Technology and Head of the Sustainable Materials Research Group at The University of Leeds.

Co-Founder Chris Rayner is Professor of Organic Chemistry at The University of Leeds, with over 25 years’ experience in the chemistry of natural products, including their synthesis, isolation and characterisation.

Dr. Meryem Benohoud is Technical Director. She has a PhD from the Natural Products Chemistry Institute (ICSN-CNRS, France) on sustainable organic synthesis. 

The Dr Craft regime has been developed to counteract blonde & brassy tones in bleached hair. 3 simple steps to healthy, nourished and vibrant looking hair.

Natural Purple Berry Brightening Serum

Dr. Craft’s Natural Purple Berry Brightening Serum actively neutralises yellow and brassy tones in blonde, silver and grey hair.

Each treatment results in healthy, nourished and vibrant looking hair. Unlike “purple shampoos” this serum uses 100% natural pigments, rather than synthetic dyes, to treat hair with brassy overtones!

Using groundbreaking Dr. Craft science, we’ve extracted the skins from British blackcurrants and transformed them into natural and sustainable beauty!

This patented technology uses blackcurrant skins, which contain high concentrations of natural pigments called anthocyanins. These give the berries their intense colour and counteract the brassy tones in your hair.


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Colour Protect Shampoo & Conditioner

Dr. Craft’s Colour Protect Shampoo & Conditioner provide intense moisturisation for dry and damaged hair.

Both have highly natural and organic formulas, enabling you to gently cleanse and condition your hair in a sustainable way.

Scented with Bergamot, Eucalyptus, Spearmint, Tarragon and Lemon essential oils.


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“Our products have never and will never be tested on animals. All of our formulation detergents, surfactants, conditioners, cleansers, colours, fragrances, in fact pretty much everything in our products, is made from nature.”

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