Dr. Craft’s Natural Purple Berry Brightening Serum


Dr. Craft's Natural Purple Berry  Brightening Serum formula actively neutralises yellow and brassy tones in blonde, silver and grey hair. Each treatment results in healthy, nourished and vibrant looking hair. Unlike purple shampoo, our serum uses 100% natural pigments, rather than synthetic dyes, to treat hair with brassy overtones!

Using groundbreaking Dr. Craft science, we've extracted the skins from British blackcurrants and transformed them into natural and sustainable beauty! This patented technology uses blackcurrant skins, which contain high concentrations of natural pigments called anthocyanins. These give the berries their intense colour and counteract the brassy tones in your hair.

Scented with Bergamot, Eucalyptus, Spearmint, Tarragon and Lemon essential oils. 100% free from cruelty, SLS, silicone, synthetic dyes and fragrance.

Use: Apply serum in-between shampoo & conditioning your hair with Dr Craft!


Safety Information:

Use only as directed. Avoid contact with eyes. In case of contact, rinse thoroughly. If irritation occurs stop using. Keep out of reach of children. Do not leave in direct sunlight. Store in a cool place.


Propanediol, Ribes Nigrum (Blackcurrant) Fruit Extract, Carbomer, Parfum (Fragrance), Sodium Hydroxide, Amyl Cinnamal, Citrus Bergamia (Bergamot) Oil, Eucalyptus Globulus (Eucalyptus) Oil, Ferula Gummosa (Galbanum) Oil, Mentha Spicata (Spearmint) Oil, Artemisia Dracunculus (Tarragon) Oil, Citrus Limonum (Lemon) Oil, Eugenol, Limonene, Linalool.


While showering, apply generously to damp hair that you have previously washed with Dr. Craft's Colour Protect Shampoo. Massage into your hair. Leave for 2-5 minutes then rinse thoroughly. Use 1-2 times a week, depending on your results.

Left Continue shopping
Your Order

You have no items in your cart